American Vintage

Founded in 2005 by Michael Azoulay, American Vintage has gone from a small, boutique label in Marseille, France, to a much loved, international powerhouse that is now carried in more than 1500 retailers worldwide.

Inspired by the iconic style of classic Americana, Azoulay's plan was to take the humble white t-shirt and breath new life into this wardrobe basic. Combining a commitment to natural fibres and classic cuts with a nuanced colour palette and impeccable craftsmanship has allowed the label to become a staple in every European fashionista's wardrobe.

Never resting on its laurels, American Vintage has broadened its vision to deliver a multi-faceted fashion offering to suit a vast range of ages and personalities.