Thelma Shirt in Blue Haze

It all began with a trip to India....Amrit and Samuel, the free-spirited founders of cult fashion label Maison Hotel, made the life-changing decision to leave the security of the corporate world for a slower, more meaningful way of living. Their journey took them to India, where they immersed themselves in local culture, built lasting connections, and drew inspiration from artisan traditions honed over centuries.

An unusual set of events culminated in a bizarre encounter with a French chef-cum-fashion designer in Jaipur where the two men decided to create Maison Hotel - a bohemian fashion brand inspired by what they love, and by all things authentic.Without any prior knowledge of the fashion industry, they embarked on a self-instructed voyage on fashion design, traditional weaving techniques and distinct embroidery skills with the aim of creating timeless pieces with a vintage spirit.

From idea inception and fabric sourcing in Rajasthan, scouting locations for campaign shoots and presenting the collections at showrooms across the world, the curious nature of Amrit’s and Samuel’s story has ensured that they both nurture and involve themselves heavily in the process from start to finish.